Who’s in Your Corner? Allyship, advocacy and the people who shape our careers in the Salesforce ecosystem
Careers rarely follow a straight line. Behind the opportunities we take, the risks we embrace and the challenges we navigate are often people who saw something in us, opened a door, backed us when we weren't in the room, or simply gave us the confidence to take the next step.
In this candid panel conversation hosted by Rebecca Aichholzer, Elfrida Carnie, General Manager at RSS Australia; Nicola Sherlock, Regional Sales Director at Salesforce; and Maddy Coon, Customer Success Manager at Copado will share the people, pivotal moments and experiences that have shaped their careers.
From leadership and self-advocacy to career setbacks, taking risks and navigating unexpected change, we'll explore what meaningful allyship and sponsorship really look like in practice, and how we can use our own influence to create opportunities for others.
Whether you're building your career, stepping into leadership or already in a position to open doors, this conversation is a reminder that who's in your corner matters, and so does whose corner you're in.
Facilicator: Rebecca Aichholzer - Engagement Manager, VISEO + Co-Lead Brisbane General Trailblazer Community Group
Elfrida Carnie
General Manager, RSS Australia
Originally trained in Information Systems and Computer Science, Elfrida has spent the last 24yrs managing ICT Techs in the Field on large-scale project implementation and 24x7 break-fix support throughout Australia and New Zealand.
Nicola Sherlock
Regional Sales Director, Salesforce
Nicola is an experienced business and sales leader with a strong track record of building high-performing teams, driving growth and delivering great customer outcomes. Currently Regional Sales Director at Salesforce, she has held senior sales leadership roles across the technology sector, including Bluebeam and previous leadership roles at Salesforce. A passionate people-first leader, Nicola is committed to creating environments where people feel empowered to grow, perform and thrive.
Maddy Coon
Customer Success Manager, Copado
Maddy Coon is a Brisbane-based tech leader currently driving APAC Customer Success at Copado. With 15+ years of global experience, she spent over a decade at Salesforce executing strategic customer and partner success initiatives across North America, EMEA, and APAC. Originally from New York, Maddy holds a Master's in Media Studies and a Bachelor's in Communication from Stanford University, where she built her foundation in leadership and resilience as a student-athlete on the women's softball team.
