Developer Session:
Quality At Every Step - Testing across the application lifecycle
Marcelo Marsson Goncalves da Costa - Head of Salesforce Practice, Flight Centre
This session explores the modern role of Testing and Quality Assurance in the application lifecycle and how it interacts with the development process. Instead of acting as a bottleneck, testing is now a key player in helping teams deliver faster and with more confidence.
Attendees will learn how testing fits into each stage of the development process, how strategies like exploratory testing and shift-left are reshaping development, and how automation tools make it easier to find issues early and improve software quality.
The session will also allow developers to have a sneak peek at the overall testing strategies from a corporate Salesforce implementation, from an ex-Salesforce program architect.
Marcelo Marsson Goncalves da Costa
Marcelo Marsson Goncalves da Costa is the Head of Salesforce Practice at Flight Centre, where he leads enterprise-scale CRM transformation across several of the world’s most recognized travel brands. With over 13 years of experience in Salesforce architecture, DevOps, and digital transformation, Marcelo is known for blending deep technical expertise with visionary leadership.
Guided by his values of continuous learning and technical excellence, Marcelo has built a career at the intersection of innovation and impact. He holds more than 25 Salesforce certifications across architecture, AI, and development, and has shaped successful digital programs in industries ranging from financial services and education to travel and the public sector .
As a speaker and thought leader, Marcelo regularly shares insights on Salesforce strategy, DevOps, and digital innovation at conferences, community forums, and executive briefings. His philosophy is simple yet powerful: technology, fueled by curiosity and craft, has the power to not only transform businesses, but impact lives.